Fernando Masterson (he/him) is an arts marketing professional based out of NYC. He currently serves as New York City Center’s Director of Marketing and most recently served as Ars Nova’s Marketing Director where he oversaw press, sales, ticketing, and marketing operations for all Ars Nova off-broadway productions and one-night presentations. He has dedicated his career to managing marketing campaigns and communications strategies for producing, presenting, and service-oriented performing arts institutions across the country, including The Drama League, The Public Theater, The Broward Center for the Performing Arts, and more. In addition to teaching an arts marketing course at Baruch College, in his free time he enjoys attending live performances, indoor rock climbing, and ranking Broadway’s best and worst house red wines.

Presented by the Arts Management and Leadership Certificate Program.

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